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Marketing Transparency

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2025 Myrtle Beach
Convention Assets

November

  • Recruit Military & Tech Schools:

    • Revisit and relaunch marketing campaigns tailored to Recruit Military and Technical Schools.

  • Infrastructure Audit:

    • Comprehensive audit of digital platforms and refine systems for efficiency.

December

  • End-of-Year Review and Planning:

    • Evaluate performance of all marketing initiatives and set strategic priorities for 2026.

    • Develop a clear plan for reintroducing trade shows in 2026, based on established infrastructure and proven systems.

disclaimer

The above is my best evaluation of when items will be finished but all is due to change. We are going to always pivot to the highest priority. Innovation will happen and hopefully we can speed this process, dramatically. 

august

  • Video Optimization:

    • Continue AI-driven video segmentation and optimization with VidiQ.

  • Digital Advertising Rollout:

    • Implement initial digital ad campaigns (retargeting, pre-roll) targeted at existing services growth.​

September

  • Social Media Management:

    • Finish structured A/B testing campaigns on social channels.

      • Evaluate Content

      • Full Rollout

  • Infrastructure Check:

    • Review all new digital integrations for efficacy (Body Shop Booster, BombBomb, AI Tools (ex: Spray Sensi)).

October

  • Expansion of Recruitment Outreach:

    • Initiate outreach strategies for poaching Mr. Sparky/Ben Franklin as potential franchisees.

  • SEO and Landing Pages:

    • Further optimization and creation of targeted landing pages to enhance localized SEO effectiveness.

May

  • Finish AI Library

    • Hope to have everything loaded and worked out.​

  • Social Media Management:

    • Start structured A/B testing campaigns on social channels.

      • Create Content

      • Rollout on 2 platforms at a time

june

  • Body Shop Booster:

    • Complete rollout of BodyShop Booster for all new franchises and AD/franchise ready for onboarding.

  • Recruitment Strategy:

    • Finalize "Franchise in a Box" materials and implement in recruitment listings.

    • Order boxes for welcome packs & have the link matrix finished

July

  • Advanced SEO & PPC Expansion:

    • Evaluate initial PPC/SEO results and expand campaigns based on performance data.

    • Update quarterly content on ColorsOnParadeMarketing.com for transparency.

  • Recruitment Campaigns:

    • Intensify active prospecting based on early recruitment campaign data.

Rollout Calendar

(March 24 – December 2025)

Emergency-Flyers-Proof.png

Q1/Q2 Transition

Late March

  • Wrapping up BodyShop Booster launch/rollout process.

    • AI Phones (individual locations + corporate main line)

    • AI estimating quick estimate COP Variation

  • Lead Generation:

    • Begin phased SEO enhancements and creation of targeted PPC campaigns for localized approach. (Finish Services Landing Pages Created for paid traffic conversions)

  • Business Incubator:

    • Officially launch Monthly Marketing Material Program (Incubator).

April

  • Website Development:

    • Finish migration of franchisingcolorsonparade.com to the main franchise website with lead-gen focus.​​​

  • SEO & PPC:

    • Expansion of SEO enhancements across key franchise landing pages.​

  • BombBomb Integration:

    • Integrate BombBomb analytics into franchisee onboarding training modules.

  • Expand AI Library:​

    • Spray Sensei​

      • Training Insight

    • Parade Prospector 

      • Marketing and Sales Materials/Strategies​

    • ​Parade Peacemaker​

      • Support with difficult clients & let us back you up​

    • Parade Protector

      • Policy changes and all Spec sheets in one place

Explore

The AI Library is live but needs to be refined

proofs.png

PAST

The complete archive of assets provided to the Marketing Department in June 2024 is now available. You can access and download all content using the provided Dropbox link. 

Jeff's Marketing Stock room

We have “plenty” of each of these items.

  • Recon Program Booklet

Colors On Parade & CarLove

  • Take Back Control Trifold

CarLove

  • Franchising Opps

Colors On Parade & CarLove

  • Franchise Opps – Vets

Colors On Parade

  • EcoSmart 4 Page Brochure

Colors On Parade & CarLove

  • Increase Revenue

CarLove

If you choose any of the above options, please be aware that while we have ample stock as of June 21, 2024, supplies may vary over time. New materials are currently in development.

  • Chip Guard

Colors On Parade (Phased Out)

  • Estimate Card

Colors On Parade 

  • Fleet Services Card

Colors On Parade (Old Logo)

New Assets

We are trying to prepare you for the future. Please see all that has been made and enjoy any of the art that is produced by the Marketing Team.

In this section, you’ll find all the RAW files for our assets. Below that, you can explore printing options shipped to your front door.

Logos

Colors On Parade - Badge Logo:

Download File

Ideally use this logo in most cases.

Colors On Parade - Small Logo:

Download File

Use this in tight locations. Removes our established from the logo.

Colors On Parade - Primary Logo:

Download File

The traditional logo without white background to pop.

CarLove - Badge Logo:

Download File

Ideally use this logo in most cases.

CarLove - Primary Logo:

Download File

The traditional logo without white background to pop.

Flyers

Flyers coming soon

cards

Colors On Parade & CarLove - Business Cards (Front & Back):

Download File

Colors On Parade - Wheels - Push Cards (Front & Back):

Download File

Colors On Parade - Headlamps - Push Cards (Front & Back):

Download File

other

Calendars, notepads, merch and so much more coming soon

Colors On Parade - LinkedIn Cover:

Download File

Colors On Parade - Favicon:

Download File

Colors On Parade - QR Code:

Download File

Colors On Parade - Zoom Backgrounds:

Download File

Recon-Proof.jpg

Marketing Materials

Stay Ahead: Explore Our Marketing Arsenal

  • All-Inclusive Business Cards 

Colors-On-Parade-Proof---Cards v2.jpg

Colors On Parade & CarLove

Get 1,000 pack or 2,500 pack of All-Inclusive Business Cards — shipping cost already covered. Order now! 

 

(To fulfill your order, we require the information you desire. Please provide the necessary details, and we’ll proceed accordingly)

Be sure to add BODYSHOP BOOSTER QR CODES as well

PDP all-inclusive-business-cards
SKU: 16PT-BCAIPUV-2X3.5-44-RECT

Size
2" x 3.5" (US Standard)
Stock
16PT C2S
Colorspec
4/4 (4 color both sides)
Coating
UV on both sides
 

  • Push Cards 

Colors-On-Parade-Proof.jpg

Colors On Parade & CarLove

Get 1,000 pack of  — "Push" sales to what you want. Wheels are where it is at and it's time your customers to know it. Push these services as much as you can. 

Click to order and find other Push Cards (Retail, Recon, Fleet, Headlamp, RV, Semi-Truck, Municipality & more!)

Be sure to add BODYSHOP BOOSTER QR CODES as well

PDP all-markets-push-cards
SKU: COP-P1K-W

Size

2" x 3.5" (US Standard)

Stock

16PT C2S

Colorspec

4/4 (4 color both sides)

Coating

UV on both sides

  • Linen Notepads (8 Versions)

COP-Recon-NOTEPAD-4X6-Options.jpg

Colors On Parade & CarLove

Elevate your brand presence with our 50 or 100 pack of linen notepads. Select 1 of the 8 different designs to choose from. These timeless business essentials are perfect for dealers and retail clients. Crafted from premium bright white 70lb text pages or 70lb linen uncoated text pages, they feature sturdy chipboard backings. Each book contains 50 sheets, making them ideal for various purposes.

PDP linen-notepads SKU: COP-NP

Size

4" x 6" (US Standard)

Stock

70lb Linen Uncoated Pages

Colorspec

4/0 (4 color on front)

Coating

Look above for the newest marketing materials

BrandING Requirements

Color Palette

  • Primary Colors:

    • Red: #E81B23

    • Black: #00000

    • White: #FFFFFF

Our current FOcus

Observe your team's activities and current focus in real-time.

UPDATE: We changed this section from our 90 day plan (all good plans have to change) to our task list. Kim has been working to right any wrongs and set us all up to succeed (not all are listed but those tasks that linger). 

 

Review below to explore all that has changed recently. 

ask for support

This is a place to request the assistance you need. Have an idea or a request?

 

Send us a quick message, and we will incorporate your suggestion into our future projects or address your specific situation to help you achieve your goals.

Jarred Hamilton

colorsonparademktg@gmail.com​

318-470-0242

9am-5pm (CST)

Shreveport, LA

Rate Jarred

How satisfied are you with Jarred Hamilton and the support you have received?

(1 is Worst - 5 being Met Expectations)

Please feel free to review as often as you like. Jarred is eager to receive your feedback to enhance his performance and support your brand growth. Kindly select a rating and share any concerns or praise in the message box below. Your comments will be shared with Jarred, his team, and Jeff to improve your franchisee experience.

What areas are saying about our support

So thankful you listened to me. This is the first time I have ever felt heard

Sean Sanders

COP - Southwest Florida

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